Why Do They Call Dan Kennedy
Phoenix-based entrepreneur-extraordinaire wins international recognition as a "millionaire-maker," helping people in dozens of different businesses turn their ideas into fortunes.
Over 100,000 people a year sit in rapt attention as he delivers more "meat" per minute than any other speaker . . . as he appears on programs with famous speakers like Zig Ziglar, Jim Rohn, Paul Harvey, Reverend Robert Schuller, Larry King, Chase Revel (founder of Entrepreneur Magazine), Mark McCormack (author of What They Don't Teach You At Harvard Business School ), Olympian Mary Lou Retton, Brian Tracy, and direct marketing experts like Ted Nicholas and Gary Halbert.
Private clients pay him $800 an hour for consultation; $4,000 to $15,000 plus royalties to develop marketing documents, tools and campaigns . . some utilizing his expertise repeatedly and frequently over 3, 5, 10 years . . . ranging from start-up entrepreneurs and small business owners to CEO's of $50-million, $100-million, even billion dollar corporations. And that's just the "tip" of the story behind this one-of-a-kind marketing and moneymaking wizard.
Entrepreneur Magazine says that Dan Kennedy has "at least 101 moneymaking ideas for any business owner."
"Millionaire-Maker" Dan Kennedy moves with remarkable ease from one very different field to another, working with clients in 136 different businesses, industries and professions, earning as much as $250,000.00 in a single month providing unusual direct-response advertising and direct marketing advice, strategy, copywriting and marketing materials, video production and infomercials, and profit improvement systems.
Kennedy's clients include everyone from sole entrepreneurs to huge corporations. Here are just a few examples: There's the husband-and-wife couple who came to Dan with an idea, a mountain of debt, and failing advertising. Less than two years later, they have zero debt and a home-based mail-order business generating over $200,000 a month with a 40% profit margin.
Or, there's the now giant Guthy-Renker Corporation, famous for its celebrity infomercials with Victoria Principal, Vanna White, and Tony Robbins.
Guthy-Renker is a $200+ million dollar a year business now, and Dan has been a key member of their brain trust since their very first infomercial ("Think And Grow Rich"). Or
There's also U.S. Gold, a company that has twice increased its sales by million of dollars with Dan Kennedy providing marketing breakthroughs.
The list goes on and on and on!
Kennedy is the "hidden genius" behind full-page magazine advertisements you've undoubtedly seen, direct-mail campaigns you've undoubtedly received and TV infomercials you've undoubtedly seen. In addition to all the advertising and direct-mail Dan prepares for his own products, services and businesses, there are hundreds of clients using marketing materials Dan has prepared for them.
His full-page ads have appeared and do appear in magazines like Inc., Success, Entrepreneur, Moneymaking Opportunities, Nations Business, the airline magazines, the tabloids, USA TODAY, The Wall Street Journal, and countless trade magazines.
One of his client's full-page ads is now in its 10th consecutive month, appearing in over a dozen national magazines. In any given month, clients spend over 1/2-million dollars running ads, much more mailing sales letters, and still more airing infomercials that Dan has developed.
Dan Kennedy has produced hundreds of hours of seminars, mountains of books and reports, and sold a lot of information. Most is based upon his "MAGNETIC MARKETING" and "NO B.S." series.
Over the years Dan has given seminars and recorded MAGNETIC MARKETING tape sets that have sold for thousands. Currently you can find his 6 CD set on many websites for sale for $399.
If you want to save a bundle and DOWNLOAD the entire set from a hidden web location, and some of Dan's best books in electronic PDF format, then you can purchase a 30 day PASSWORD for just $24.77!
Here's EXACTLY what you'll be able to download in the DIGITAL DAN COLLECTION.....
(The entire six CD program in .MP3 AUDIO files)
DOWNLOAD A 14 MINUTE SAMPLE - CLICK HERE
(A NEW BROWSER WINDOW WILL OPEN YOUR MEDIA PLAYER)
What Success Magazine
Says About Dan Kennedy’s
MAGNETIC MARKETING SYSTEM:
“All effective marketing starts with what Dan Kennedy calls a ‘unique selling proposition’ (USP), a message that answers the question: why should I do business with you, above any and all other options, including doing nothing or whatever I’m doing now?... as Kennedy explains on HIS INFORMATION-PACKED AUDIO CASSETTES, a USP hooks your prospects because...
Kennedy urges you to use his strategy to get the highly qualified prospect to stand up and identify himself...
...templates for successful ads and tips on creating sales letters... you’ll find you’ve broadened your potential customer base AND YOUR ABILITY TO BRING THAT BUSINESS HOME.”
Note: MAGNETIC MARKETING was featured and recommended TWICE in Success Magazine!
Excerpt From An Interview With Dan Kennedy About MAGNETIC MARKETING For The In-Flight Audio Business Channel, America West Airlines:
1 - Interviewer: Dan, what is ‘Magnetic Marketing’ and how can it help our listeners?
Dan: Magnetic Marketing is all about positioning instead of prospecting, about attraction instead of pursuit. For different businesses or sales careers, a different combination of marketing message, target markets, and direct marketing strategies comes together in a SYSTEM, to magnetically attract the right quantity of quality customers or clients, affordably and effectively. I change the way businesses and salespeople acquire their customers.
2 - Interviewer: What’s wrong with the way businesses seek new customers now?
Dan: Frankly, an enormous amount of advertising dollars are completely wasted -- and businesses can’t or do not know how to hold their advertising accountable, to get tough-minded about it. P. T. Barnum once said, “I know half the advertising for my circuses is wasted -- if I only knew which half.” And, for salespeople, much of what they’re taught to do, to prospect, is as old-fashioned as a wringer washing machine -- very inefficient, and very frustrating.
3 - Interviewer: Can I ask you for some specific examples of how your Systems are different?
Dan: Sure. Let’s take businesses first, salespeople second. One of my clients is an industrial equipment manufacturer. His marketing consisted of running big, image-building ads in a lot of trade and business magazines and exhibiting at trade shows. Then he had a room full of telephone representatives who would call possible prospects, fight their way through screening, play phone tag, and finally get to talk to a decision maker. Then they’d send out literature. Then they’d chase that prospect again on the phone. Then they might make a sale on the phone or set up an appointment with a field rep. 80% of their business came that way, requiring an average of 7 outbound calls per prospect. I changed the entire system. For starters, I changed their ads to feature what I call ‘Lead Generation Magnets’ and ‘Qualifiers’, so smaller ads got better response and got response from the right decision makers. This switched the inside sales reps from outbound call activity to 80% of their time taking in-bound calls from pre-qualified, interested prospects. This, in turn, cut the time lag from first contact to a closed sale almost in half.
4 - Interviewer: So you reduced the cost of making the sale, sped up the process of making the sale, and made the salespeople more productive?
Dan: Well, that’s right. You see, for just about any sales professional, I can cut out all the old-fashioned cold call prospecting grunt work, get more of his time allocated to actually selling to qualified leads, and actually change his whole work experience for the better. For companies, I can lead them from traditional, non-accountable, costly advertising to target marketing.
5 - Interviewer: What are the limitations of all this? Are there types or sizes of businesses that can’t use your methods?
Dan: If there are, I haven’t found them yet. I’ve been applying, refining and teaching my methods since 1978. In 1992 and 1993, I worked directly with clients in 63 different businesses and industries, and taught my methods to well over 100,000 people. Just to give you a feel for the diversity of all this, let me tell you that I’ve recently worked with a computer software and services company marketing to large corporations, a leisure travel company marketing direct to consumers and families, a large law firm, salespeople in insurance, securities and financial services, real estate, automobiles, office products, retirement communities, and snowmobiles.
6 - Interviewer: You mentioned direct mail. Tell me more about your strategies for using direct mail?
Dan: Just as one example, I have an unusual sequence or series approach that just about any business can use to become the dominant, known presence in a target market for about $1.50 per prospect. Every time I show this at Seminars, people get very excited about it. People are getting response rates of 12%, 18%, even 23% from these mailings -- compared to direct-mail averages of 1% or 2%. More importantly, it beats any other type of advertising or cold prospecting.
7 - Interviewer: How about a few quick marketing tips?
Dan: First, develop a compelling marketing message targeted or matched to a very specific prospect. The quality of this match determines whether marketing or prospecting is easy or hard. Second, do not spend even a nickel on any advertising that cannot be held responsible and accurately measured. Three, stop chasing new customers; chasing drives them away; you need to find ways to attract them, and bring them to you pre-disposed to choosing you over any and all competition. As you can see, this involves a big change in thinking about how we sell.
What People Using Dan Kennedy’s
MAGNETIC MARKETING SYSTEM & Other
Marketing Strategies Have To Say:
A business-to-business marketer pockets $26,000.00 from his first use of just one idea...
“After attending the Seminar in Omaha, we purchased your Magnetic Marketing System. WOW! We used your ‘letter system’ to sell our coupon books. We targeted 1,600 local companies. We sent out our letters about 9 days apart. Our response: Letter #1, 7%; Letter #2, 8%; Letter #3, 3%; total response 18%! We sold 3,700 books and had a profit of $26,000.00! You’re a Legend!
-- Doug Nielson, The Big-O Book, Omaha, Nebraska
A Direct Sales Pro Triples Her Sales!
“In 1993, I attended Peter Lowe’s Success Day in St. Paul.
I purchased both sets of your tapes (including Magnetic Marketing) and promptly set to work. Although my company has a direct-mail program that I participated in, I had not developed any type of follow-up of my own. Using your system, I tripled my sales results and increased my referrals by 100%. Thank you!”
-- Karen Popken-Mary Kay, Senior Sales Dir., Apple Valley, MN
One of Many “Dramatic” Success Stories From Dan’s Students...
“Your materials have catapulted me out of a roach-infested, black and sorrowful dwelling! I’m now being referred to as ‘one of North Americas’s top sports artists’ who’s paintings belong to a dozen superstar athletes. I have an opportunity to market two of my lithographs for an estimated profit of $500,000.00 in 1994. Six years ago, I was a homeless person living in a shelter for abused women. I keep your books next to my bed, beside Napoleon Hill’s. You’re a lifesaver!”
-- Katherine Allen, Ottawa, Ontario, Canada
Praise From A Leader In The Success-Education Field...
“If you’re a salesperson, businessperson, or entrepreneur, your greatest asset is your mind. Your second greatest asset is Dan Kennedy’s mind.”
-- Dave Bellizzi, Dir., The Silva Method For Sales Professionals
"The ULTIMATE No BS No Holds Barred Kick Butt Take No Prisoners and Make Tons of Money"
(The Entire 4 Program Audio Seminar - Approx 2 hours)
DOWNLOAD A 5 MINUTE SAMPLE - CLICK HERE
DAN's Best Selling Books...
(All e-books are in ADOBE PDF files)
"The ULTIMATE SALES LETTER"
"The ULTIMATE MARKETING PLAN"
"63 KILLER MARKETING STRATEGIES"
"MILLION DOLLAR SALES LETTERS"
25 Page Special Report of Sample Sales Letters
(Click on the HIGHLIGHTED LINKS to make sure you can download and open all the files! Some VIRUS SCANNERS will ask you if you want to download or OPEN a file. You need to click yes to download the first file.)
You'll also be able to download some great e-books and resources including...
"MAGIC WORDS THAT BRING YOU RICHES"
"MAXIMUM MONEY IN MINIMUM TIME"
These time tested, proven marketing masterpieces would cost you HUNDREDS if purchased separately! Yours as a FREE BONUS!
DIGITAL DAN KENNEDY COLLECTION
(We accept MasterCard and Visa
securely. Within 24 hours upon Payment, you will receive
your passwords and download links to download ALL materials. If you are
not 100% satisfied, you may request a full refund within 30 days.)
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